An examination of the fine line between the tracking of consumer trends on the Internet and the abuse of privacy.
Written in 2004; 3,015 words; 6 sources; MLA; $ 88.95
Paper Summary:
This paper addresses the sensitive issue of the practice of companies that track consumer trends on the Internet and, in turn, use this information for advertising targets on a person's computer. It discusses how this is discouraged when children use the Internet and looks at the laws and prohibitions in place, which in theory, are meant to limit and protect the consumer from unnecessary abuse.
From the Paper:
"Until the debate is settled, if ever, it is largely up to the consumer to protect himself. Companies are using many methods to track and collect personal information. While the programming ingenuity is admirable, the ethical and legal use of the collected data is yet to be determined and we do know that it opens up many doors of risk. While identity theft is a major risk, the collection of personal information to create a user profile can be beneficial if the user maintains control. A profile allows personalization that can give users a sense of belonging. It allows a site to greet the customer by name, offer services and products according to individual preferences, and not being required to retype requested information. In this light, such risks can be worthwhile if the user is careful."
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