A discussion on metatags, search engine optimisation and deep linking, intellectual property and the changing nature of e-commerce disputes.
Written in 2005; 2,401 words; 9 sources; APA; $ 73.95
Paper Summary:
The growth of the internet is arguably one of the most important areas of law today. This paper deals with e-commerce and the changing importance of trademarks, highlighting issues that have developed through the use of trademarks in e-commerce, such as metatags and linking practices. In particular, it focuses on protecting online brands and trademarks, developments in online trademark use, metatags, linking and case law. A comparison of the U.K. and U.S. legal position is also made.
Introduction
Protecting Online Brands and Trademarks
Developments in Online Trademark Use
Metatags, Linking and Case Law
Territorial Complexities
World Intellectual Property Organisation Recommendation
Conclusion
From the Paper:
"While the aim of IP rights to protect and aid commercial exploitation and innovation remains constant, the means by which they are expressed are constantly adapting to technological developments on the Internet. As a result, difficult issues are raised by the vast availability of IP on the Internet. For example, the ease of copying and distribution of copies and the anonymity offered to this practice conflicts with the user expectation that information downloaded on the Internet should be free of charge."
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