Discusses the challenges of gathering information on Internet users.
Written in 2003; 1,125 words; 3 sources; $ 39.95
Paper Summary:
Examines the impact of disproportionate distribution of benefits of technology to users and consumers. Provides a chart depicting a user trust survey. Discusses the implications of data to e-commerce and business and consumer buying patterns.
From the Paper:
"There are several challenges inherent in gathering demographic information on internet users. The first challenge concerns the challenge of analyzing focus sets of data. Before the internet, there were certain..."
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