International Operations and Internalization

Paper Summary:

This paper considers how international operations affects a company's marketing function, including all four components of the marketing mix. It looks at Porter's model of international strategy and stages of internationalization. The paper provides examples.

From the Paper:

"In today's economy companies can no longer be satisfied with serving a single geographic market. This strategy is still effective for some businesses but many companies-including small and medium-sized organizations-have recognized the benefits of expanding their operations to the global market. With the advent of the Internet and the ability to transfer funds across borders seamlessly and with low transaction costs the move toward globalization is no longer limited to only large companies ..."

More papers on International Operations and Internalization:

• Research Paper # 46826 : "Managing International Operations"
• Research Paper # 94228 : "Starbucks International Operations"
• Research Paper # 112146 : "International Business and the Global Economy"

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