This paper presents an overview of international marketing, especially in Japan.
Written in 2005; 3,505 words; 9 sources; APA; $ 98.95
Paper Summary:
This paper explains that marketing is a complex process which is compounded by the necessity to communicate internationally, not just by knowing the language but, even more importantly, by becoming acquainted with local customs. The paper points out that the key to internationalizing and removing barriers is to abstain from the postures of "the ugly American"; even in the emerging Third World nations, the day of being able to treat foreigners almost as "little brothers" is over; therefore, international marketers must be prepared for 'cultural mega-shock'. The paper stresses that today's marketing management must be set up to network and communicate with every level of every department, including international markets, involved in the production and marketing of new products to eliminate costly errors at the outset and to speed the product to market.
From the Paper:
"Each country presents a different challenge, and the product attributes must be carefully weighed, assembled and only then presented for distribution and sale. Even such aspects as "store hours" must be considered in shaping distribution advertising, even packaging, to specific countries. Sunday grocery openings are only recently permitted in Germany for example. There are few, if any, of the American-type supermarkets which remain open 24-hours. So, a food product's attributes, for example, may be in long shelf life in the consumer's kitchen, or refrigerator. There might be an idea to package an economy "weekend size" of milk or bread, or other important food products."
We have thousands of high-quality term papers, research papers, essays, book reports and dissertations on every topic. At AcaDemon, you can download those term papers to help you write yours! You can be sure that the term paper, essay, book report or research paper you download are top-quality, competitively priced and high-level work.
This Free Term Paper Abstract is a part of our Term Paper Library.Here you can purchase research papers, examples of essays, academic dissertations, articles, notes, analytical papers, book reports, stories and poems. We have thousands of persuasive, point-of-view, narrative, critical, compare and contrast and other types of essays in our Library. You can also find here Term papers on "International Marketing", Essays on "International Marketing", Research papers on "International Marketing", Student papers on "International Marketing", Book reports on "International Marketing", Dissertation on "International Marketing", Thesis on "International Marketing", Summary of paper on "International Marketing", Articles written on "International Marketing".
Look for more research papers, essays and book reports on