International Management

Paper Summary:

A paper which shows the importance of understanding that international cultures may differ and those differences can interfere with the ability to communicate effectively when doing business on an international level. The writer takes the reader on an exploratory journey through the reasons it is important to be able to manage such communication and the benefits for a business. The paper discusses the importance of the English language in the international business world.

From the Paper:

"Another example of communication culture on an international level is the understanding of how color affects thinking. African nations consider red to be the color of death. However, Denmark residents consider it a positive color and a sign of future luck. When communicating with various nations through the use of international management it is important not to use offensive colors in banners, memos, seminar posters and other tools of business communication(Heeding, 1996). "

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