A discussion on the necessity of knowledge about the external environment, competitors, changing marketplace and the regulatory arena of companies in maintaining a competitive edge.
Written in 2002; 798 words; 4 sources; MLA; $ 28.95
Paper Summary:
The following paper examines Bargain And Haggle, LLC's external and internal environments, a company formed by an employee-led group from Mindpepper, LLC with the goal of continuing the day-to-day operations, marketing, and customer support www.bargainandhaggle.com. This paper looks at the company's external strengths, weaknesses, external threats and business strategies.
From the Paper:
"Bargain and Haggle's customers are bargain-hunters, looking for a deal on anything from their next pair of shoes to a house. The advantages of the business are it is open 24 hours a day, seven days a week. It is faster and easier than buying at an on-site store, new items can be purchased and old items sold, and the prices are cheaper than retail.
The competitors of Bargain and Haggle include Ebay, Half.com, TJ Maxx, and EZ Pawn Corp. Ebay and Half.com are very similar to Bargain and Haggle because a customer can both buy and sell on-line. The difference is that eBay.com is the most popular shopping site on the Internet. eBay offers online trading and buying in the auction-style and fixed price on a local, national and international basis."
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