Internal Public Relations

Paper Summary:

In this article, the writer notes that an organizations' ability to synchronize the many aspects of business strategies on the one hand and yet be agile enough to respond to unforeseen events, makes the foundational elements of public relations critical. The writer points out that in the case of crises, communications and the many strategies necessary to clarify and calm the audience, trust is the most critical attribute any public relations organization must have. In the context of this paper, the writer maintains that the trust earned by the synchronized execution of public relations and retailing on-the-store-floor execution within Nordstrom's Department Stores is a vivid example of what is possible when trust is the foundation of a concerted public relations program.

Outline:
Executive Summary
Introducing Nordstrom's

From the Paper:

"From the analyses completed it is clear that becoming a trusted advisor is the strongest and most dominant competitive strength there is for an organization to aspire to. In the case of crises communications and the many strategies necessary to clarify and calm the audience being communicated, trust is the most critical attribute any public relations organization must have. In the context of this paper, the trust earned by the synchronized execution of public relations and retailing on-the-store-floor execution within Nordstrom's Department Stores is a vivid example of what is possible when trust is the foundation of a concerted Public Relations program."

Sample of Sources Used:

• Achrol, R. S. (1991, October). Evolution of the marketing organization: New forms for turbulent environments. Journal of Marketing, 55, 77-93.
• Antonacopoulou and Kandampully (2000). Alchemy: The Transformation To Service Excellence. The Learning Organization. 2000
• Chatman, Jennifer A & Cha, Sandra (2002). Leading by Leveraging Culture. Research study for the book Next Generation Business Series Leadership. Financial-Times Prentice hall Publishers, 2003.
• Chung, B.G. (2001). A Service Market Segmentation approach to strategic human resource management. Journal of Quality Management. July, 2001
• Curtis (1985). "It's All In The Wrapper," F E, Vol. 1 (Spring, 1985), pp. 32-36.

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