This paper discusses the importance of internal public relations, focusing on this issue as it relates to Nordstrom Department Stores.
Written in 2007; 1,151 words; 10 sources; MLA; $ 39.95
Paper Summary:
In this article, the writer notes that an organizations' ability to synchronize the many aspects of business strategies on the one hand and yet be agile enough to respond to unforeseen events, makes the foundational elements of public relations critical. The writer points out that in the case of crises, communications and the many strategies necessary to clarify and calm the audience, trust is the most critical attribute any public relations organization must have. In the context of this paper, the writer maintains that the trust earned by the synchronized execution of public relations and retailing on-the-store-floor execution within Nordstrom's Department Stores is a vivid example of what is possible when trust is the foundation of a concerted public relations program.
"From the analyses completed it is clear that becoming a trusted advisor is the strongest and most dominant competitive strength there is for an organization to aspire to. In the case of crises communications and the many strategies necessary to clarify and calm the audience being communicated, trust is the most critical attribute any public relations organization must have. In the context of this paper, the trust earned by the synchronized execution of public relations and retailing on-the-store-floor execution within Nordstrom's Department Stores is a vivid example of what is possible when trust is the foundation of a concerted Public Relations program."
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