Internal PR Action Plan

Paper Summary:

Effective communication with the internal organizational public at all levels is the key to the success of an organization, especially when change is happening within the organization. Communicating in a timely manner, honestly and openly, with the employees results in an augmentation of confidence and productivity, as well as a reduction of job insecurity and other related fears. Extensive research in this field proves that a sound communication mode, employee contentment, and efficiency are in direct proportion when done correctly by an organization. This paper outlines the communications within Hewlett Packard and Compaq, as well as the impact of these communications. An effective internal public relations action plan is defined as well.

From the Paper:

"Many different organizations over the years have realized effective internal communication is the primary reason behind every successful change, "No matter what the change -- merger, restructuring, downsizing, reengineering, the introduction of new technology, or a customer service campaign" (Larkin, 1996, p. 96). For this very reason, organizations today emphasize on the effectiveness and promptness of internal communication. However, the lesson learned came through appalling experiences when in intricate situations, companies as big as Hewlett Packard failed to inform their internal public about changes that employees neither welcome nor are comfortable with. Consequently, extreme resistance is the result, which is felt throughout the entire organization."

More papers on Internal PR Action Plan:

• Business Plan # 144530 : "Action Plan for a Change Program"
• Research Paper # 103515 : "Emergency Action Plan"
• Marketing Plan # 107185 : "Public Relations Campaign"

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