Interface Design

Paper Summary:

This paper proposes a study, based on the collection of data encompassing physical, visual, perceptual and cognitive factors, to help expand current knowledge of effective interface design for the e-commerce community. The paper focuses on the reasons why users tend to scan a screen page rather than read the onscreen content word-by-word and suggests that understanding why the users scan will aid in developing strategies that would either cause the users to want to read more or enable them to scan faster and retain more.

Abstract
Problem Statement: Why do Users Scan?
Literature Review
Methodology
Deliverables
Conclusion

From the Paper:

"Micro-computers in homes, schools and the workplace have become the norm. The Internet has, in a little over 10 short years, radically changed the way the world does business. These changes are seen in how we shop, how we bank, how we work, how we study and how we entertain ourselves. There have been great strides in the interface design industry; however, they have mostly been implemented on an ad hoc basis and in response to an unsuccessful or ineffective interface design."

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