Integrated Marketing Communications

Paper Summary:

This paper defines integrated marketing communications (IMC). The author points out the use of integrated marketing communications to help coordinate and add collaboration to marketing communications international marketing. The paper states that the overall purpose to increase revenues.

From the Paper:

"Nabisco, Inc. is an international manufacturer of biscuits, snacks and other premium food products with global revenues of ... billion. With three subsidiaries and employees in ... countries, integrated marketing communications IMC has become increasingly important for Nabisco to enhance its long-term relationships with customers instead of focusing on one-time transactions, As the Director of Sales Systems at Nabisco, Inc., Ray Paul maintains, "Using current messaging and collaboration technologies to ensure efficient customer and distributor-driven communication is an integral ingredient in ensuring we meet our customers needs.""

More papers on Integrated Marketing Communications:

• Case Study # 110649 : "Integrated Marketing Communications (IMC)"
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