This paper describes the marketing mix for an integrated marketing communications (IMC)
Written in 2005; 1,800 words; 5 sources; APA; $ 63.95
Paper Summary:
This paper defines integrated marketing communications. The author describes the marketing mix for an integrated marketing communications effort for a virtual private network VPN . The paper details how each component of the IMC would be designed.
From the Paper:
"For the marketing of our VPN, we will employ an integrated marketing communications IMC approach to deliver a clear and consistent message to our target market. According to P. Griffith Lindell in "Lining up Your Marketing Ducks", Integrated Marketing Communications IMC starts by understanding the customer's dilemma. Then you can integrate all the marketing communications elements into a unified well-orchestrated campaign by developing a relevant umbrella theme that can accommodate all the various marketing communications tactics. Consistent with this philosophy, we have identified a working description of the ..."
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