This paper examines how the tourism industry is turning to technology to build relationships and loyalty with their customers. This paper focuses on three areas: 1) database marketing 2) use of internet and email and 3) emerging trends.
Written in 2000; 1,043 words; 12 sources; MLA; $ 36.95
Paper Summary:
The report focuses on three items and their impact on the tourism industry. First, how database and loyalty marketing has helped relationship marketing. Second, how Internet and email has affected how customers search for information and purchase. Third, best practices and trends used by companies to gain a competitive advantage in their industry.
From the Paper:
"Information systems are helping businesses better target their marketing efforts by storing information from customers received from surveys, invoice information, forms and contest giveaways. This allows Managers to execute complex communications programs that reinforce their name and build brand loyalty. Business owners know that to stay in business, some customers have to become repeat and loyal customers. According to an article in Ecom World (Shelton, 1999), customer loyalty is critical for three reasons:
1. Loyal, repeat customers cost less in marketing, support and advertising
2. Positive word-of-mouth from loyal customers brings new customers
3. Customers that have a poor experience will tell others."
We have thousands of high-quality term papers, research papers, essays, book reports and dissertations on every topic. At AcaDemon, you can download those term papers to help you write yours! You can be sure that the term paper, essay, book report or research paper you download are top-quality, competitively priced and high-level work.
This Free Term Paper Abstract is a part of our Term Paper Library.Here you can purchase research papers, examples of essays, academic dissertations, articles, notes, analytical papers, book reports, stories and poems. We have thousands of persuasive, point-of-view, narrative, critical, compare and contrast and other types of essays in our Library. You can also find here Term papers on "Information Systems in the Tourism Industry", Essays on "Information Systems in the Tourism Industry", Research papers on "Information Systems in the Tourism Industry", Student papers on "Information Systems in the Tourism Industry", Book reports on "Information Systems in the Tourism Industry", Dissertation on "Information Systems in the Tourism Industry", Thesis on "Information Systems in the Tourism Industry", Summary of paper on "Information Systems in the Tourism Industry", Articles written on "Information Systems in the Tourism Industry".
Look for more research papers, essays and book reports on