A study and explanation of what influences the choices of food for the elderly in the UK.
Written in 2006; 1,839 words; 8 sources; MLA; $ 58.95
Paper Summary:
In this article the author highlights the factors that affect the choices made by people , mainly older, who have less and less leisure time on their hands. He admonishes how they choose convenience foods over healthier alternatives. The paper concludes that producers and regulators should be better educated and informed about the nature of consumers' food choice processes in order that costly errors can be reduced.
From the Paper:
"A supposed need arises when there is incongruity between a desired state and an actual state. Some might call this hunger, but hunger is not the only need that food satisfies and depleted food reserves in the body is not the only way in which the desired and actual state may diverge. Dissatisfaction with an existing product, resulting from a gap between expectations and reality, may cause a gap between the actual and desired state."
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