Changing role of Hollywood, looking at advertising, profits vs. public service, marketing, product tie-ins and movie studios.
Written in 1993; 1,125 words; 7 sources; $ 39.95
From the Paper:
"Hollywood is a word used to refer to certain aspects of the American visual media, notably the motion picture and television, no matter where in the United States or under whose auspices the films or programs may actually be made. Hollywood had been a major world influence for most of this century, ever since films started being made in the real Hollywood after about 1915. "Hollywood" as a term has long referred to the American film in the world community, and today television has become the second major influence to come under that general rubric. Television started as a New York phenomenon, but as it shifted from live television to film, production also shifted largely to Hollywood. When there is a perception of something harmful, tasteless, socially detrimental, or simply trite in the media, Hollywood is blamed. This has been happening most recently with reference to.."
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