Improving eBay

Paper Summary:

This paper provides an analysis of the company, eBay, with a focus on what it needs to do in order to maintain competitiveness and profitability. The paper compares eBay to other online companies, such as "Ask Jeeves", which did not survive the post-dot-com boom and shows how eBay could follow in the same footsteps unless it makes changes.

Contents
Enhancing eBay?s e-commerce strategy
Four positional factors of e-commerce
Three bonding factors of e-commerce
Utilizing e-commerce strategies

From the Paper:

"eBay has led the internet revolution as a company which is made possible by the internet and e-commerce. The auction site links buyers and sellers together, and has turned the ideas of a neighborhood garage sale into a global multi-million dollar industry. eBay is a host that provided access for individuals and businesses to reach willing buyers who set their own prices for the goods they want to purchase. But without a strategy, plan, and the technology support the vision and bind it together into a working business, the eBay of tomorrow could be the Ask Jeeves of today."

More papers on Improving eBay:

• Analytical Essay # 104593 : "Analysis of the eBAY Website"
• Descriptive Essay # 104578 : "eBay Marketing"
• Case Study # 46985 : "eBay"

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