An examination of the importance of having a niche in a market for a company to succeed. Focus of this paper is on Kmart.
Written in 2002; 1,455 words; 4 sources; MLA; $ 48.95
Paper Summary:
This paper focuses on the important issue of "identity and niche market", which affects the performance of every firm regardless of its size or structure. It is important to understand that having an identity plays a major role in defining the niche market and this also gives a company sense of direction. This paper studies the issue with reference to Kmart and its current situation.
From the Paper:
"The topic that I have chosen for my paper is the "Importance of having an identity and developing a niche market". It is important to understand that while we often study numerous issues related to companies and their performance, the significance of identity and niche market is often downplayed. But having an identity plays an extremely important role in the success of any firm and in recent times we have seen some truly large firms collapsing because they failed to find a permanent place in the minds of their customers. In this connection we shall study the case of KMART because this is a very pertinent example of how identity crisis can lead to downfall of even some very large companies."
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