Ice-Fili

Paper Summary:

This paper examines the ice cream business in Russia in the form of the Ice-Fili company, a mid-sized producer of ice cream in Russia and the top ice cream producer in that country. The paper shows that the Russians have a particular love of ice cream, which makes the market attractive in terms of having a large number of eager consumers ready for an ice cream product (though this is a market that has declined in recent years).

From the Paper:

"Ice-Fili is a mid-sized producer of ice cream in Russia and the top ice cream producer in that country. The industry is embedded in the larger Russian economy and serves the Russian ice cream market. Russians have a particular love of ice cream, which makes the market attractive in terms of having a large number of eager consumers ready for an ice cream product (though this is a market that has declined in recent years {"Russians Refuse to Eat Ice Cream Despite Their Great Fondness for the Product" para. 1]). Ice-Fili has had trouble surviving in the New Russia since the collapse of the former Soviet Union. Ice-Fili must also compete with major international producers of ice cream such as Ben & Jerry's, though that company left the market in 2001."

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