IT in the Value Chain

Paper Summary:

Corporate information technology (IT) is a term that encompasses all forms of technology used to create, store, exchange and use information in its various forms within an corporation. By using an example of Home Depot, a home improvement retailer, with stores in the U.S. and Canada, the paper shows how this retailer makes use of IT along its value chain. The paper describes the value chain as a business process which begins with raw materials and concludes with the end user, or consumer.

From the Paper:

"Using ID cards or credit card in conjunction with POS systems provides an extra benefit, namely a history of every item the repeat customer purchased. It can help in direct marketing that helps in the process of selling through communications addressed to specific customers who are likely to be interested in the product. Similarly, IT can help in sales force automation that helps in data handling and data retrieval tasks related to sales business. Beyond, IT can help in increasing the customer interactions such as service calls, website activity etc."

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