IKEA

Paper Summary:

The paper discusses IKEA, a home furnishing and home goods retailer operating in more than 30 countries and with more than 230 unique locations. The paper explains that IKEA has a brand reputation of selling functional but trendy furniture and home goods that often must be assembled by the consumer. During the 2005 fiscal year, IKEA opened over 20 new locations and has been concentrating on expanding its North American presence.

From the Paper:

"While across the United States (US) IKEA is little known, in the rest of the world it is a fixture in home goods and furnishings with its annual catalogue reaching more than 150m copies in print and contains more than 12,000 products (IKEA). IKEA reports that its sales for its most recent fiscal year were very strong. Overall, IKEA reports more than 410 million consumers visited its locations and its sales rose by 15% over the previous year (IKEA)."

More papers on IKEA:

• Term Paper # 134766 : "IKEA and Child Labor"
• Analytical Essay # 124464 : "IKEA's Business Model"
• Essay # 87352 : "IKEA vs. Bauhaus"

APA Citation:

MLA Citation: