IKEA

Paper Summary:

The paper reveals that IKEA is an international success story. The secret of their success lies in several areas. First, are the unique qualities of their stores. They are offer self-service stores, with low-priced furnishings that consumers assemble at home. The first IKEA store set the standard for the stores to come complete with childcare, a bank and restaurant; today's stores often include, at the least, children's play areas and Swedish cafes for consumers to enjoy.

From the Paper:

"Another secret to IKEA's success is their corporate culture. Despite the fact that the company does more than $12 billion per year, all employees are on a first name basis, no matter what their seniority or position. In addition, IKEA's corporate culture centers on waste being intolerable, despite their success (Moon). Low prices are also at the heart of IKEA's success."

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