Hyundai Auto America

From the Paper:

" This research analyzes the marketing strategy of Hyundai Auto America. Hyundai Auto America is the marketing subsidiary of Hyundai, Ltd. (Korea) in the United States. Marketing strategy consists of two components . target market selection, and marketing mix determination (Murphy, Ellis, & Kinnear, 1985, p. 54). The results of this analysis are presented in separate discussions related to target market and marketing mix.
TARGET MARKET
The first Hyundai automobiles were sold in the United States in 1986 (Rowand, 1988, p. 1). The model initially marketed in the United States, was the Excel, which carried a sticker.price of $4,995. This price, in 1986, placed the Excell $742 below the average prices for its lowest.priced subcompact competitors, (...)"

More papers on Hyundai Auto America:

• Case Study # 135383 : "Hyundai Corporation Case Study"
• Term Paper # 132025 : "Troubled Canadian Auto Industry"
• Essay # 33727 : "The Auto Industry and the New Economic World Order"

APA Citation:

MLA Citation: