How to be Successful in Business

Paper Summary:

This essay examines the pros and cons of internet advertising, how small businesses are using the net to advertise and expand their markets, offers traditional sales techniques on-line marketers can use to discover new customers and shows how software giant Nintendo maintains its profit share by creating software that cannot be pirated.

Table of Contents
Internet Marketing: The New Frontier of Advertising
Nintendo the Leader in Computer Software Games

From the Paper:

"The Internet is quickly becoming one of the best sources for marketing a product. Even a beginning Internet user can buy books, groceries, take out meals, Christmas gifts, and just about anything, that were once sold only through catalogues and other traditional marketing sources. The use of the Internet as a marketing tool provides new opportunities and markets for businesses, benefits to both consumers and businesses, but also develops marketing and purchasing problems that previously did not exist."

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