A discussion of the use of the mass media during the avian flu scare.
Written in 2005; 1,575 words; 6 sources; $ 62.95
Paper Summary:
Using the Frankfurt approach to media, and referring to the uses and gratifications model, this paper takes a critical look at the avian flu story in terms of the use of images and text. The paper suggests that the media is being used to reduce the risk of public panic and encourage a specific public action. For the purpose of this discussion, a current breaking news story published on the front page of the November 21, 2005 issue of The Globe and Mail, covering the recent discovery of a non-lethal variant of the avian flu found in Chilliwack, B.C.
From the Paper:
"As Canada braces for our next health disaster, as reported in news media, it is timely to review the media's use of symbols to determine their meaning in the context of the culture of fear in which we now live. This exploration may provide an insight into health related issues as they are reported in terms of their treatment and subsequent reading by the public. Using the Frankfurt approach to media, and referring to the uses and gratifications model, this paper will take a critical look at the avian flu story in terms the use of images and text, to suggest that media is being used to reduce the risk of public panic and encourage a specific public action."
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