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Hotel Industry & Yield Management


# 11603
Hotel Industry & Yield Management
Examines theory & practice of maximizing revenue in all time periods, despite changing demand, applied to hotel industry. Pricing, location, competition, computers, marketing, more.
2,925 words (approx. 11.7 pages) | 15 sources | 1996 United States


From the Paper:

"Yield management is the balance of selling limited and perishable inventories at the right price to the right customers. This means that a single commercial airplane flight can have many different prices based on the needs of the travelers involved and when they purchased their ticket. Hotels can have guests paying different rates for essentially the same room, and even hospitals are competing in ways that not only boost their occupancy rates, but their overall yield results.

Initially begun in the hospitality industry, yield management can be incorporated into other related industries where the conditions are right. However, there is the potential for problems if managers focus exclusively on yield management instead of building into their overall strategic plan."

Cite this paper

APA Citation:

Hotel Industry & Yield Management (2012, January 15). Retrieved February 13, 2012, from http://www.academon.com/Essay-Hotel-Industry-Yield-Management/11603

MLA Citation:

"Hotel Industry & Yield Management" 15 January 2012. Web. 13 Feb. 2012. <http://www.academon.com/Essay-Hotel-Industry-Yield-Management/11603>




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