This paper discusses Home Depot, the giant do-it-yourself home improvement chain, which is the largest in the U.S.A. with more than 355,000 employees and 2,114 stores.
Written in 2007; 1,195 words; 6 sources; APA; $ 40.95
Paper Summary:
This paper explains that Home Depot is a customer driven company known for its excellent customer service, helpful employees, professional clinics and in-store clinics, which build lasting relationships with customers by helping them solve their problems. The author points out that Home Depot's prices run 20 to 30 percent below those of local hardware stores; however, there are certain categories in which it charges premium prices such as home construction supplies. The paper reports that Home Depot has entered successfully the Canadian and Mexican markets, has acquired an already established Chinese home improvement retailer, The Home Way, and is evaluating major European markets and other countries.
Table of Contents:
Competitors
Target Market
Products
Pricing Strategy
International Presence
Marketing Strategy
From the Paper:
"Lowe Companies Inc. is the direct as well as major competitor of Home Depot. Lowe started as a regional hardware store and today has become the number two home improvement chain. Lowe over the years has given stiff competition to Home Depot resulting in the resignation of its CEO Robert Nardelli this year due to the stock's poor performance as compared to Lowe's. Though Home Depot is the No. 1 home-improvement retailer, No. 2 Lowe's has been growing faster."
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