Home Depot

Paper Summary:

This paper explains that Home Depot is a customer driven company known for its excellent customer service, helpful employees, professional clinics and in-store clinics, which build lasting relationships with customers by helping them solve their problems. The author points out that Home Depot's prices run 20 to 30 percent below those of local hardware stores; however, there are certain categories in which it charges premium prices such as home construction supplies. The paper reports that Home Depot has entered successfully the Canadian and Mexican markets, has acquired an already established Chinese home improvement retailer, The Home Way, and is evaluating major European markets and other countries.

Table of Contents:
Competitors
Target Market
Products
Pricing Strategy
International Presence
Marketing Strategy

From the Paper:

"Lowe Companies Inc. is the direct as well as major competitor of Home Depot. Lowe started as a regional hardware store and today has become the number two home improvement chain. Lowe over the years has given stiff competition to Home Depot resulting in the resignation of its CEO Robert Nardelli this year due to the stock's poor performance as compared to Lowe's. Though Home Depot is the No. 1 home-improvement retailer, No. 2 Lowe's has been growing faster."

Sample of Sources Used:

• 'Home Depot purchases China's Home Way',(2006). Retrieved on Sunday March 11, 2007 from Website:http://www.retailnet.com/story.cfm?ID=33396
• Howard, T. (2002). Home Depot ads get personal. Retrieved on Sunday March 11, 2007 from USA Today Website:http://www.usatoday.com/money/advertising/adtrack/2002-12-08-depot_x.htm
• 'Lowe's'. Retrieved on Sunday March 11, 2007 from Wikipedia Encyclopedia Website:http://en.wikipedia.org/wiki/Lowe's
• 'Home Depot'. Retrieved on Sunday March 11, 2007 from Wikipedia Encyclopedia Website:http://en.wikipedia.org/wiki/Home_Depot
• 'Home Depot details strategy for 2007'. (2007). Retrieved on Sunday March 11, 2007 from Atlanta Business Chronicle Website: http://www.bizjournals.com/atlanta/stories/2007/02/26/daily19.html?from_rss=1

More papers on Home Depot:

• Essay # 90558 : "Organizational Behavior: The Case of Home Depot"
• Case Study # 138759 : "Home Depot Leadership"
• Analytical Essay # 141356 : "Conflict Management in the Home Depot"
• Analytical Essay # 130820 : "Home Depot Analysis"

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