Home Depot

Paper Summary:

Home Depot is now as much a household name as McDonald's because of the presence of its stores nationwide. This paper introduces the retail giant which specializes in home improvement products and services and has been able to carve a niche for itself in a relatively short period of time. This paper focuses on Home Depot's various activities and operations and studies its achievements along with major current problems.

Table of Contents
Title Page
Abstract
Company Profile
Chart 1 (Growth In Hd Stores)
Chart 11 (Hd Market Share)
Conclusion
Recommendations
References

From the Paper:

"Home Depot Inc. opened its first store in 1978 under the leadership of Arthur Blank and Bernie Marcus. Both leaders have since then remained with the company as board of directors, only retiring as CEOs in 2001 after it was believed that Home Depot has reached a point in its evolution where it badly needed the services of a person with fresh ideas. The company has been more than just successful as in a short span of time, it made its presence felt nationwide and also in the immediate neighborhood by adopting the strategy of rapid expansion. 'Home Depot' is the largest retailer of home improvement goods and has divided its products in various categories so as to cater to the needs of all kind of customers. Home Depot is recognized as the "Orange" Company because of its orange-colored logo. This has proved to be a successful marketing strategy as people in every part of the country can recognize that logo and thus home depot has now become a household name. "

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• Analytical Essay # 130820 : "Home Depot Analysis"

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