Home Depot Online

Paper Summary:

This paper discusses the development of the online store of Home Depot. The paper presents several advantages provided by e-business for Home Depot. These advantages include higher efficiency in contracting deals, a low cost promotion and advertising operation, and a higher number of customers that can be served through the system. The paper also explains the disadvantages apparent in e-businesses. The main limitation is in terms of security and possible security breaches.

From the Paper:

"The company was founded in 1978 and has grown to become the "world's largest home improvement specialty retailer and the second largest retailer in the United States" . Indeed, sales have reached $58.2 billion in 2002 and the company continued to diversify its services so as to attract a larger category of consumers. Entering e-business was only one of the methods by which shopping at Home Depot became easier and simpler.
Having browsed the www.homedepot.com, I have noticed several defining elements of e- business at Home Depot. First of all, the website is not only a commercial portal. Besides the Browse and Buy Products option, the company offers theoretical advice on how to install or repair things within the house through its Know- How and Projects link and offers information on its Installation Services."

More papers on Home Depot Online:

• Case Study # 138759 : "Home Depot Leadership"
• Essay # 90558 : "Organizational Behavior: The Case of Home Depot"
• Analytical Essay # 141356 : "Conflict Management in the Home Depot"

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