A paper which examines the similarities between Hitler's use of propaganda to maintain his power and current product marketing campaigns.
Written in 2002; 3,679 words; 12 sources; APA; $ 102.95
Paper Summary:
This paper shows that while some call Hitler's pamphlets, radio programs and book ?propaganda,? to Hitler they were just good ?marketing.? Hitler constantly used his "propaganda machine" to tear down the credibility and as defense to negative propaganda being distributed by his sworn enemy, the United States. The paper examines how Hitler used many forms of media to distribute his messages to the masses, including dropping pamphlets from the Hindenburg, one of Nazi Germany's finest shows of strength and power. This paper compares Hitler's use of this form of propaganda to the the way in which advertizing companies and other forms of media promote products and images, concluding that both are effective forms of brainwashing.
From the Paper:
"This "Propaganda War" grew to epic proportions that would make the best Superbowl advertisers of today proud. Both sides sent a barrage of pamphlets, books, and radio broadcasts, posters and many more creative mediums in an attempt to break the public's confidence in the other side. When the United States launched their own propaganda war, Hitler tried to use this against them also in a "look what the meanies are trying to do us" type of idea. He tried to use the United States media campaign to gain credibility for this own cause. The media campaigns used by both sides were impressive."
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