Analyzes this pro-marijuana magazine. Examines history, editorial policy, articles, publisher, messages and educational aspects.
Written in 1999; 2,475 words; 6 sources; $ 87.95
Paper Summary:
High Times magazine began publishing in 1974, and this glossy monthly is still being published by Trans High corporation, 235 Park Avenue South in New York City. It is unusual among the dissident media in that all of the attitudes and many of its departments have remained consistent.
From the Paper:
"HIGH TIMES MAGAZINE
High Times magazine began publishing in 1974, and this glossy monthly is still being published by Trans High corporation, 235 Park Avenue South in New York City. It is unusual among the dissident media in that all of the attitudes and many of its departments have remained consistent.
The advertising department at High Times stated in a telephone interview that the paid circulation of the magazine is 237,411 and its pass-along circulation (a figure determined by the projected number of readers who will read each copy of the magazine) of more than 2 million. With that figure, the magazine asks and receives $12,000 for a full page color ad (Weisman, 1998).
The $12,000 figure is significant (or ironic, perhaps) since ..."
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