High-Tech Jargon

Paper Summary:

This paper explains that, when used in conjunction with technology, the word 'jargon' refers to words, which describe things or ideas specific unfamiliar and often nonsensical to the layperson. The author points out that jargon is not always bad because no pre-existing word sufficient to talk about the new thing or idea and new inventions or developments must be described; much like slang words. These jargon words can be gradually assimilated by non-specialists until they no longer seem like jargon. The paper relates that, if a specialist uses jargon to obscure the meaning of an object or concept that would in different words be easily understandable to the majority of people, then jargon can be unethical as often happens in marketing especially advertising of high-tech products.

From the Paper:

"The result is an advertising department's paradise. Over the past fifty years or so, the layperson has seen technology get better and more complex at a startling rate. It is the judgment that more complex technology is better that is crucial here. The notion that complexity increases with quality leads to a concept of technology which almost ensures that the less a consumer understands about a high-tech product, the more likely he will be to purchase the product."

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