Herzberg's Two Factor Theory

Paper Summary:

In an increasingly hyper-competitive, globalized world, the topic of motivating employees has become evermore important. Maximized employee productivity is crucial to an organization's competitiveness in the marketplace and, in the end, has a powerful influence on the organization's bottom line. Effective and efficient employees who are motivated are a boon to a business. Those who are not can be the primary cause of their demise. Behavioral theorist, Frederick Herzberg, developed his Two Factor Theory, which outlines human motivators in the workplace. This paper discusses the theory's application to a telesales work force and the positive changes they can make to increase productivity and sales revenue.

From the Paper:

"In addition, working conditions must be addressed for telesales employees. This can involve improving technology to include auto dialers and headsets to make their tasks much easier. In addition, the sterile surrounding of a cubicle can be improved upon either by allowing the employee to decorate it, or by positioning them so that window views are possible. And even the selection of telesales employees' chairs is crucial in eliminating a common area of dissatisfaction. However, these changes are merely quick fixes, and simply by removing dissatisfaction factors, does not equate to satisfaction - for this reason, to increase productivity, the telesales organization must move forward to intrinsic changes as well (Buhler, 2003)."

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