This paper discusses the challenges of marketing HDTV.
Written in 2004; 3,095 words; 11 sources; MLA; $ 90.95
Paper Summary:
This paper explains that HDTV marketing tactics, especially in the U. S., which aimed at promoting the benefits of better quality picture and sound, have largely failed because they have not adequately satisfied consumers' cost-benefit ratio analysis. The author recommends that, for marketing strategists to be successful, they will have to focus on educating consumers about the real benefits of HDTV, not as a break-through technology as the color television was, so that consumers can see an obvious benefit from purchasing a more expensive premium set. The paper stresses that HDTV proponents would have a much easier time selling consumers on HDTV if they were backed by major networks and broadcasting agents.
Table of Contents
Introduction
History HDTV
HDTV in the United States
HDTV Marketing
Challenges of Marketing HDTV in America
Failure of HDTV in America
Marketing HDTV UK / Europe
Conclusions
From the Paper:
"In modern society, HDTV is capable of enhancing the quality of picture on the television screen and the sound. HDTV exceeds traditional television by offering higher picture sharpness and a larger picture, more color options, a wider picture and ?multi-channel digital cd quality sound. This is vastly appealing or so it would seem in a world that is visually based, with modern technology making real to life images increasingly popular and desirable.
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