"H & M" Management Strategies

Paper Summary:

H & M clothing retailer is Europe's largest clothing retailer. The secret to its success is fast, fresh, and trendy fashions at incredibly low prices. This paper discusses H & M's product strategy, sourcing and inventory management strategies, and the challenges it may face with its aggressive international expansion plans. The paper is written in question-and-answer form, with 3 questions.

From the Paper:

"One of H & M's goals is to enter a new country every two years. This rapid international expansion is quite aggressive and has not worked well for some other clothing manufacturers. Benetton tried a similarly aggressive international expansion plan in the 1980s, and failed miserably. Even Gap has been unable to be successful outside of their home country (Author, year, p. x)."

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