A critical analysis of the firm's business and labor practices and problems, management, public image and finances.
Written in 1999; 900 words; 3 sources; $ 31.95
Paper Summary:
"Guess! Jeans is a company producing women's, misses, and junior outerwear and men's and boys' separate rousers and slacks. The company has annual sales of $513.3 million employees a workforce of 2,800.
From the Paper:
"Guess! Jeans is a company producing women's, misses, and junior outerwear and men's and boys' separate rousers and slacks. The company has annual sales of $513.3 million employees a workforce of 2,800. The company was founded in 1981. It designs, markets, distributes, and licenses upscale jeans, casual apparel, and accessories. Guess! stands as one of the top jeans makers in the United States today and sells its products through more affluent department stores, more than 100 company owned stores in the U.S., and about 270 international stores operated by licensees and distributors. The company also licenses its name for a variety of products, including Guess Watches, Baby Guess, Guess Kids, and Guess Eyewear. Maurice, Paul, and Armand Marciano are brothers of founder Georges Marciano and control about 80 percent of the company. Maurice Marciano is the Chair ..."
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