Green Starbucks

Paper Summary:

In this article, the writer notes that as a very successful company, Starbucks has the opportunity and funds, not to mention the responsibility, to strive towards more ecologically efficient goals in its production and running. The writer discusses that as Starbucks has a mission to develop innovative and flexible solutions to bring about environmental change, the company should be open to the implementation of the following environmental initiatives: moves towards increased recycling of paper cups, sleeves and other products; consideration of more potentially "environmentally friendly" cups such as non-CFC polystyrene; reducing solid waste in the face of reducing landfill capacity via packaging; implementation of split recycling bins in stores and behind counters; bio-plastics for cup lids; and wind energy as a source of power.

Outline:
Introduction
Summary
Analysis
Optimals
Actuals
Purpose Statement
Content: Conclusion
Audience Resistance
Trump Analysis:

From the Paper:

"Moves towards increasing ecological and environmental awareness at Starbucks should capitalize primarily on behaving in a more "green" manner in terms of solid waste and also in terms of using a green energy source. Success will occur when already in-place environmental measures are increased or capitalized on, and when new environmental measures are brought in to replace non-green existing structures. The paper cups, the largest amount of solid waste manufactured by Starbucks, consist of a large degree of solid waste, and thus green efforts should be directed towards this. Paper cups should contain a higher percentage of recycled material (as compared to its current 10% composition) or should be changed altogether to be more environmentally friendly - for example, recent evidence suggests that non-CFC polystyrene is superior to paperboard from an environmental standpoint. Recycling of used cups will reduce potential landfill waste, which is a problem across North America. The cup packaging also includes the lid, which could be made more environmentally sound by switching from plastic to bioplastic."

Sample of Sources Used:

• Environmental Activist Network. Date accessed: October 15, 2007. Available: <http://environment.meetup.com/237/boards/view/viewthread?thread=2097223>
• "Helping Protect The Environment." Starbucks online. Date accessed: October 15, 2007. Available:<http://starbucks.co.uk/en-GB/_Social+Responsibility/Helping+Protect+the+Environment.htm>
• Hymas, Lisa. "Starbucks Takes Fancy to Wind Energy." Grist: Environmental News and Commentary. Date accessed: October 15, 2007. Available: <http://gristmill.grist.org/story/2005/4/14/14421/9137>
• Langert, Robert L. "Witness Statement". McSpotlight. June 4, 1993. Date accessed: October 16, 2006. Available: <http://www.mcspotlight.org/people/witnesses/recycling/langert.html>
• Obarski, Anne. "Six Proven Ways to Multiply Your Repeat Customers." Mind Power. Date accessed: October 16, 2006. Available: <http://mindpower.smartads.info/business-management/article.php?art=6307>

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