Goodyear and TQM

Paper Summary:

Organizations have always looked for ways and means by which they could grow their organizations. Total Quality Management (TQM) is one of the many management models used for this purpose. Just-in-time, Theory of Constraints, and Supply Chain Management have been used by organizations to improve their productivity and, consequently, their profit margins. This paper selects the tire manufacturing company, Goodyear, for analysis.

From the Paper:

"states that it values the good name and reputation that the company has enjoyed since its inception. The company also states that it values its customers, associates and shareholders giving importance to all the company's stakeholders. The corporate web page of Goodyear states that the company is the "number 1 tire maker in North America and Latin America and the second largest in Europe." (Porter, 1996) Goodyear, by identifying its core competency early on, has been able to maintain its market position and market share. Having tacit knowledge and expert understanding of the variables affecting the tire industry has helped Goodyear plan accordingly. The company's ability to use all resources effectively has determined its current position in the market place."

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