This paper discusses the development of popularity of gold in Japan, golf clubs and golfing goods marketing suggestions for U.S. firms.
Written in 1991; 2,475 words; 13 sources; $ 87.95
From the Paper:
"Japan is considered "golf-crazy." Its love of this sport dates back to the turn of the century when Kobe Golf Club was built in 1901 by an English Tea Merchant, Arthur Groom. The English originated golf in many countries, and Japan was no exception. The first Japanese golf courses were designed, constructed and organized by English and Scottish (and later American) residents, whose enthusiasm and love of the game inspired the Japanese to take it up for themselves.
The Japanese Professional Golfers' Association was established in 1926 and the women's counterpart in 1967. During the 1960s many top international professionals began to visit Japan, including Palmer, Player and Nicklaus. The 1970s brought increased professional participation in international competition, and the emergence of several world-class players ... "
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