Gold's Gym

Paper Summary:

This paper analyzes Gold's Gym business strategies from several aspects: location, brand awareness, advertising, sponsoring, professionalism, customer service, marketing, and future prospects.

From the Paper:

"Gold's Gym is the largest fitness and workout center in the US, and the world with over 650 locations, and 3 million members located on every continent, with the exception of Antarctica. The company has gyms and work out centers across the globe, and is known as the "Mecca" in fitness centers. More than just a place to go to "lift weights" or "work out," Gold's Gym offers a complete line of fitness options within it's walls. The typical gym has weight training machines for clients to work on the muscular system, and aerobic exercise machines to develop the cardio-vascular system. While these systems are related, Gold's Gym believes in providing an total perspective on health and well-ness, and thus offers the specific machines for clients to work toward complete well being. Gold's Gym also has fitness classes, some of which are included in the membership dues and others which are optional purchases. Many of the centers have tanning facilities, and healthy juice and snack bars."

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