Going Online: Airline's Lifeline

Paper Summary:

The paper shows how through the internet, airlines can provide customers with much broader and more detailed information, including textual descriptions, images and even reviews of travel destinations. The writer explains how the travel itinerary of customers can be customized. In conclusion, the writer states that e-commerce is making inroads in many different fields and posits that in the future, the internet will be used in ways that will transform existing relationships between buyers and sellers, workers and owners, suppliers and assemblers, and airlines and passengers.

Table of Contents:
Introduction
BA - the Airlines' Airline
Online Airlines
Made for Airlines
Conclusion
References

From the Paper:

"The 9/11/01 terrorist attacks in the US by itself would have been enough to crack the world economy wide open. But misery always comes in pairs, and as it sent the world tumbling in a wild panic it was buffeted in quick succession by the SARS scare and the skyrocketing prices of oil. All three problems were especially paralyzing to both overseas and domestic travel, on which the aviation industry live and die. With the use of planes demonstrated in the US as preferred method of terrorist attacks, air travel begun to make people nervous. SARS, the mysterious flu virus that originated in Southeast Asia, soon spread throughout the world and many countries so affected had been crossed out as travel destinations. As for the surging oil prices, all kinds of transportation systems were logically the first and worst sufferers. The airline industry received the hardest blows."

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