Global Strategy

Paper Summary:

This paper serves as an introduction to the concepts of international strategy and organizational design. This paper highlights the fact that achieving a global strategy has never been as easy given the aid offered by Information Technology and the Internet and World Wide Web, a fact which also helps determine what the structure of the organization should be.

From the Paper:

"Companies need to take a global strategy today in order to be competitive, and at the same time, achieving a global strategy has never been as easy given the aid offered by Information Technology and the Internet and World Wide Web. The rise of the Internet and the World Wide Web has made it possible for even small firms to undertake a global strategy without committing huge resources to individual countries. Those companies with goods that can be sold online can do so without having to create sales offices in each country and instead can place their goods online, take orders from anywhere, then ship the goods directly to the consumer. This opportunity is a major change from the only ways open in the past, methods much more expensive, labor-intensive, and complex."

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