Global Marketing and International Business

Paper Summary:

This paper looks at global marketing using the Internet and different issues raised by different countries, noting that e-commerce has been increasing and that more and more businesses seek an Internet presence to market to different countries. It also discusses how global marketing today requires understanding of customs, laws and political practice around the world to avoid legal action, retaliatory policies and other adverse actions.

From the Paper:

"Global marketing and international business raises numerous difficulties for the individual business under any circumstances, but marketing and sales over the Internet can involve new kinds of issues and problems, including the need to cope with differing political and legal risks in various countries where they may be operating. The Internet is viewed by many in America was a completely freewheeling and largely uncontrolled means of expression, a place where once information is placed on the Web, it is "out there" forever. This is not really the case, however, and different countries have different ways of blocking material they do not want to allow their citizens to access and laws covering types of expression, commercial transactions, and any transfer of funds. Global marketing today requires understanding these variations in custom, law, and political practice around the world to avoid legal action, retaliatory policies, and other adverse actions. "

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