Global Companies

Paper Summary:

Discusses successes and failures of international firms. Role of stress. Pressure exerted on international companies and American companies expanding overseas. Diminishing importance of technological advantage. Competetive advantages. Competition pressures from the Internet and global companies. Difficulties of U.S. in competing with other nations. Quality and communication problems. Strategies for U.S. firms.

From the Paper:

"GLOBAL COMPANIES AND PRESSURE EXERTED ON THEM.

This is an overview of international success, stress, and occasional failure. Why do some nations succeed and others fail in international competition? The United States is an obvious example, with its growing debate about the apparently greater economic success of other trading nations. (Porter 1990 1)

Until recently, one of the greatest comparative advantages for U.S. firms involves their level of technological innovation. (Evans 1990 638) For years, as an example, Boeing, located in Seattle, was the world s premier creator and builder of passenger and military aircraft. In recent years, however, Airbus Industrie, financed by a consortium of governments including France, Germany and Great Britain, have cut into the near-mono0poly of Boeing. Now, Airbus is planning an enormous ..."

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