Global Business Strategy: Google's Asian Region

Paper Summary:

This document discusses the role that regional integration plays within the context of global business and enterprise with an emphasis on Asia and China. The paper focuses on The World Trade Organization as an example of the importance that a unified trade apparatus among nations plays in developing a global economy vis-a-vis regional integration.

From the Paper:

"For Google, whose line of business is centered on one of globalization's chief technologies, the internet, global integration led by the World Trade Organization (WTO) has been of primary importance to its own expansion. The WTO has been the leading agent in the promotion of global business and regional integration for many years. In tandem with other international bodies, the WTO has spearheaded global business practices founded on the principles of free and fair trade and nowhere has this effect been more pronounced than in Asia and particularly in China (Mendoza & Bahadur, 2002, paras.2-8). "

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