Global Business Simulation

Paper Summary:

This paper explains that lessons can be learned through the interpretation of simulation projections and data to be used for global business strategy formulation and implementation. The author points out that these simulations confirm the importance and effectiveness of environmental scanning, strategy formulation and choice and the formulation of action plans and goals. The paper stresses that, as a result of using appropriate simulations, a number of concepts and analytical tools can be identified and used in the development of a strategic plan.

From the Paper:

"In evaluating prospective grand strategies, of the case, to secure of Oz's status as the world's largest toy manufacturing company, the strategic options open to Oz must be considered carefully, for recent industry reports have predicted a flattening of the sales curve. Subsequently, top priorities must be established in terms of formulating competitive advantage strategies and improving sales. According to Christopher (1992) lessons can be learned through the interpretation of simulation projections and data, for these confirm the importance and effectiveness of environmental scanning, strategy formulation and choice, and the formulation of action plans and goals."

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