A feasibility analysis for exporting Glen Sporran whisky into Dubai.
Written in 2002; 2,108 words; 4 sources; MLA; $ 66.95
Paper Summary:
This paper discusses how Dubai is the acknowledged regional center for business and expatriate living and is unique in a region that is more familiar as a hardship world. It proposes a study for exporting Glen Sporran, a premium, single malt scotch whisky that can only be made within Scotland and therefore cannot be distilled in local joint ventures.
Outline
The Product
The Target Country
Major Features of the Country
Culture
Major Market Opportunities
Conventional Patterns of Physical Distribution
How does the British Exporter Ship to Dubai
Cultural Factors in Negotiation
Implicit Barriers
Overall Recommendation
References
From the Paper:
"The economic modernization program implemented by Sheikh Rashid has furthered Dubai's history as "The City of Merchants, and secured its position as a meeting place where doing business is surprisingly easy. Dubai is a westernized, commercial hub supported by modern infrastructure: reliable communication and transportation networks@ (Chandler, 1996, 88). As Chandler suggests, ATrade in Dubai has changed significantly from the time when wooden dhows delivered cargo from Iran, India, and Africa."
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