Geo-Demographics

Paper Summary:

This paper explains that regional differences between populations are being diminished rapidly by virtue of worldwide internet access to both information and goods, thus creating demographics in global parameters called geo-demographics. The author points out that geo-demographics can help in planning profitable marketing strategies for anything from ideas to soft drinks, but geo-demographics also can be used to control social life through the ideological conception of a global identity and social space. This paper relates that one of the unique findings concerning international consumer behavior, supporting Hofstede's work in the 1990s concerning national characteristics, is that consumers in different countries may have more in common with one another than consumers in the same country.

From the Paper:

"Few would deny that the diffusion of ideas and technology has impacted global commerce. Just recalling the fall of the Soviet Union, based on the dissemination of ideas and arguably enhanced by the rising use of technology from broadcast to (at the time) limited use of the Internet among research facilities, makes clear the extent of the diffusion of ideas on global commerce. Before the fall of the Soviet Union, the reunification of Germany, the independence of the Baltic States and other geopolitical upheavals (probably fostered by technologically superior communications), those vast populations were not markets for the commercial goods and services of the rest of the nations of the world."

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