An analysis of the advertising campaign for the Genie Lo-Jack device.
Written in 2005; 690 words; 4 sources; APA; $ 23.95
Paper Summary:
This paper describes the advertising strategy and campaign for the Genie Lo-Jack device, which enables parents to track where their children are. The paper focuses on the campaign's stress on child safety, and how this tactic engendered an emotional connection between parents and the product.
From the Paper:
"The advertising campaign for the Techno Genie Lo-Jack device will be focused in three directions: parents schools and organizations dedicated to child safety. Parents are the actual target audience since they will be the ones to purchase the devise...."
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