Generational Marketing

Paper Summary:

This paper examines the impact of generational marketing which segments the consumer audience into various age groups. According to statistics the audience most desired is between the ages of 19-34, which results in most products advertised on television aimed at this particular group. This paper also probes the marketing approach of several brand name companies including Seagram's, Weight Watchers and Betty Crocker.

From the Paper:

"Marketers have also researched who watches the evening news, and found that the audiences skews older. So, the commercials tend to be aspirin, vitamins, some medications for ulcers or heartburn or lowering cholesterol. It is this "older" generation which is afflicted most often with the discomforts and illnesses that these products help "cure."

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