This paper is a marketing analysis of the General Motors Corporation: Marketing, competition, segmentation, consumer behavior and labor.
Written in 1990; 1,125 words; 6 sources; $ 39.95
From the Paper:
"This research provides a brief marketing analysis of the General Motors Corporation. General Motors competes in several major industries, of which the three most significant for the company are the automobile and truck manufacturing industry , the aerospace and defense industry and the computer software and services industry. As the company's activity in the automobile and truck manufacturing industry accounts for 87 percent of total sales at General Motors, however, this marketing analysis is restricted to that industry.
General Motors is a worldwide company. In 1989, the company had a 17.9 percent market share of total worldwide automobile and truck sales. Foreign sales, however, accounts for ... "
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